MINOR LEAGUE BASEBALL
ONLY IN MILB
Dad Bod Appreciation Night. Exploding Whales. Wisconsin Udder Tuggers.
No, this isn't a start to the setlist for Pitchfork Music Festival, this is Minor League Baseball. Only in MiLB captures the magic, charm, and wonder of every MiLB community, which makes the minor league experience something else.
Creating the first-ever national commercial for Minor League Baseball was difficult. With only low-res, archival game highlights to craft the edit, we worked with animation studio Hornet to develop an overall mixed media treatment to unify the footage. We landed on a style of grungey, hand-drawn illustrations to supplement pixelated footage, ultimately crafting a story that is ownable and 100% MiLB.
Role Producer
ECD Gustavo Dorrieto
CW Sam Eaton-Kuo
AD Hajung Song
Producer Noah Decker
Studio Hornet
Animation Director Reece Parker
Editor Matt Ferran
Producer Heather Hardin, Justine Werner
Sound & Music PICO Sound