AUNTIE
WHINE
In recognition of Juneteenth and the start of summer cookout season, I helped Mother launch Auntie Whine, a limited edition wine brand nodding to the trend of aunties drinking too much wine and dancing at family gatherings.
As my one coworker put it far better than I ever could, "whining is both subtle and sensual, just like how your favorite auntie might dance while holding a glass of her favorite wine."
PRESS
Essence: Cheers to your new favorite wine! Auntie Whine is here.
The Drum: Celebrate Juneteenth with Mother NY's Auntie Whine wine.
Trendhunter: Auntie Whine is a smooth, full-bodied wine with a curated playlist.
The Drinks Business: Wine for aunties launched for Juneteenth.
Role Producer, Editor
ECD Nedal Ahmed
Copywriter Amanda Winch
AD Penelope Vasquez
Designer Morgan Smith
Producer Kim Chavez, Noah Decker
Photographer Ted Cavanaugh
Editor Noah Decker