TARGET
HOWEVER YOU
HOLIDAY
We all do the holidays a little differently. Different traditions. Different table manners. And different budgets. But in retail, there's only so many directions to go.
Target wanted to show that no matter how you celebrate, there's more than enough festivity to go around. To illustrate that every occasion, every budget, and every holiday buzzword is open to interpretation, we leaned into clever word-play and a bright, clean visual treatment to bring these variety of spots to life.
Whether light to you means the lit candle on a Menorah, or the cigar shared on the back porch on Christmas Eve with the uncle your parents warned you not to get into politics with, we wanted to make sure there was something for everyone over the holiday season.
For this campaign, I produced the product photoshoot and subsequent graphic visuals. The resulting campaign is a simple, fresh, colorful take for Target.
Role Producer
Director Lacey
DP Tristan Sheridan
Photography Jess Miller
ECD Karla Mileski
CD Milo Kossowski, Haley Ray
AD Bella Raykhman, Annabel Will
CW Sydney Pellegrini, Julia Silverman
Design Director Chris Allen
Design Gonzalo Donoso
Producer Jimmy Wade, Kelly Appleton, Noah Decker
Set Designer Emma Fairley
Styling Natalie Scicolone, Shelby Kay
HMU Rachel Lee Wright, Stevie Huynh
Editor Graham Patterson, Garrett Tezanos
Color Tim Massick
Finishing Framestore