TikTok GOLDEN RULES

Some of life’s best advice comes from lived experience. We launched a new branded social series for TikTok, partnering with different beloved older creators, or rather, grand-fluencers, to share a Golden Rule they've learned to live by. In this series, we paired each rule with a TikTok feature that helps them put it into practice, from discovery to connection and beyond.

"When one chapter ends, another one begins"

Ellie Hamby and Sandy Hazelip
@aroundtheworldat80

"Make new dreams!"

Mama Nora
@ourfilipinograndma

"You're never too old to try something new"

Kent Burris
@dine.with.kent

Role Producer, Videographer, Creative Director
Creative Director Alex DiBucci, Noah Decker
AD Ivy Phan, Sarah Olicker
DP Daniel Selby, Noah Decker
Editor Geoff Hastings, Evan Linton
Animation Brock Casanova-Arthur